Released on: December 3, 2007, 4:18 am

Press Release Author: Lara Slyfield

Industry: Management

Press Release Summary: Leading UK & European web analytics company Intellitracker
partner with Talking Numbers to provide ON & OFFLINE integrated data analytics

Press Release Body: NEWS RELEASE 29 November 2007

Most rounded customer insight to date brought to market by ON & OFF line data
analytics partnership

Leading UK web analyst Intellitracker and marketing data specialist Talking Numbers
have struck a strategic partnership to work together as one of the first UK
organisations to offer true integration of off-line and on-line data analysis. It
promises the most rounded customer insight available on the market to date spanning
direct marketing and website behaviour analytics.

David Hudson, Commercial Director of Intellitracker explains, \"There are plenty of
web analysis tools out there but most just provide simple web stats such as the
number of page views and visits. This is fine if all you are looking for is site
popularity. If you need to know how successful your marketing campaigns are or you
want to build prospecting models, you need much cleverer analysis that gives you
insight into the visitor and their behaviour.\"

\"The off and online markets are coming together,\" says Nigel Magson, Managing
Director of Talking Numbers, \"Online media has been developing with some great
successes for sometime, yet most companies are still handling their data in separate
silos with no or little integration with their off-line customer databases. Many
companies are tracking activity on their websites but with the data often being very
simplistic and different from their customer bases they are failing to utilise the
potential for customer insight and prospecting, with little real understanding of
their website visitors and how to feed this back into their marketing data
strategies.\"

Initially Talking Numbers, renowned for its award winning bespoke data solutions,
will lead the partnership integrating Intellitracker\'s ground breaking web analysis
tool Intellitracker Enterprise with their forthcoming re-launch of their
web-accessed marketing database solution.

The two companies are combining their strengths after successful trials in working
side by side with common clients. Combining off and on-line datasets across a
common platform will make possible new levels of all-round customer insight,
prospecting and the development of marketing data strategies across all direct
marketing channels. A new innovative data solution is under development for
anticipated launch Spring 2008.

END


Further information for editors:

Intellitracker Ltd was formed in 1997 and is based in London, United Kingdom. The
company develops and markets the Intellitracker Enterprise interactive business
intelligence suite and provides professional services in support of this.
Intellitracker Enterprise is recognised as one of the leaders in the field of online
analytics and is used by organisations including Daily Mail, Loot, Oxfam, and TUI.

Talking Numbers was founded in 1996 and provides award winning business solutions
based on the application of data. The team is a highly qualified and experienced
group of marketers, statisticians, and systems developers, which apply these skills
to the marketing environment to provide practical and useful information. Clients
include the Department of Health, British Gas, Nationwide, Oxfam, Help The Aged,
Nestle, Vodfone, HSBC, HBOS, Calor Gas, Centre Parcs, Cosmos, Thomson, British Heart
Foundation. Talking Numbers is also a roster agency for the COI.



Contact: Lara Slyfield, Marketing Executive
e: press @ intellitracker.com
t: +44 (0)845 680 1920
w: www.intellitracker.com/?ito=talking-numbers-partnership


Web Site: http://www.intellitracker.com

Contact Details: lslyfield @ intellitracker.com